You don't need any old Finance department. You need 650NED.
Outsourced Finance Director and Non-Exec support for businesses turning over £1m–£10m; from the day-to-day numbers to the boardroom decisions they drive. One team, as involved as your business needs.
Is This For You?
We work best with business owners who take their numbers seriously, or want to start.
- Turnover roughly £1m–£10m
- You want clarity, not just compliance
- You’re ready to act on what the numbers tell you
- You may already have an accountant or bookkeeper; we’re happy to work alongside them
If that’s you, our support typically starts from £3k/month, scaled to the level of involvement your business needs.
From the Ledger to the Boardroom
Most clients come to us looking for a Finance Director. We often end up doing more because the foundations underneath weren’t strong enough to build on.
Bookkeeping & Data Integrity
We’re pedantic about getting the numbers right, first time. Clean, accurate records so every decision you make is built on data you can trust.
Management Accounts & Finance Director Support
Monthly management packs that go beyond the numbers; clear commentary on P&L, balance sheet, cash position, and the ratios that actually matter for your business, delivered when you need them to make decisions, not months later.
Non-Executive Director Services
Independent, senior-level oversight and challenge at board level. We get involved in staffing, software, operations, efficiency, not just the numbers behind them.
Weekly Cashflow Calls
No surprises. A standing weekly call so you always know exactly where your cash position stands.
How We Work With You
Step 1: 30-Day Financial Clarity Sprint
A focused, fixed-scope review of your numbers, reporting, and cash drivers, ending with clear insight into where you make money, where it leaks, and a prioritised action plan. The lowest-commitment way to see what working with us looks like.
Step 2: 100 Opportunities Value Creation Review
A structured assessment across pricing, costs, working capital, and operations to uncover practical, high-impact improvements; the diagnostic work that shapes everything we do afterwards.
Step 3: Ongoing Fractional FD & NED Support
Senior finance leadership on a part-time basis: sharper monthly reporting, weekly cashflow visibility, and hands-on support to actually execute the improvements we’ve identified, not just report on them.
Most clients start with the Sprint or Review, then move into ongoing support once we’ve shown where the value is.
Why 650NED?
Built to help you sleep at night
- We go beyond finance. Staffing, systems, software, time management; if it affects the business, it’s in scope.
- We build your financial confidence, not your dependency. Our goal is for you to eventually walk us through your management accounts, not the other way round.
- We work alongside what you already have. An existing accountant or bookkeeper isn’t a blocker, we fit around your setup, not against it.
- Flexible engagement. As much or as little as your business needs, scaled up or down as you grow.
What Our Clients Say
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“I cannot overstate the impact that Annie has had on my business. When I took over the reins from my father, I had some experience in running a business and only a limited idea how to navigate the financial side of things. It was only after completing a business course at Cranfield University that I realised I needed a Virtual FD / NED to help me make sense of the numbers and create a strategy for growth.
That’s when I found Annie. From the moment we met, I knew she was the right person for the job. She came in for the first month to get a feel for the business and by working together we quickly identified the areas where we needed to improve. With her help, we conducted an employee engagement survey and put in place management meetings with the executive team. She helped me understand the financial side of things and put me on the path to profitability.
After almost two years of working together, I can confidently say that my business is unrecognisable from what it was before we started working together and Annie coming on board. Our staff is engaged and motivated, and our profits have never been higher. Annie’s expertise has also given me a better understanding of the financial side of things and has helped me communicate more effectively with others outside the business.
I can’t recommend Annie highly enough. She’s not just a Virtual FD, but a Non-Exec Director and Management Consultant rolled into one. She’s helped me streamline my business, build out operations correctly, and implement new software and systems that have made us more efficient. If you’re looking for help with your business, contact Annie — you won’t regret it!”
“We engaged Annie during a period of significant growth to complement our existing accountants with the outsourced Finance Director piece. Annie has managed to make recommendations on how we can improve our internal processes and systems, which in turn have helped with things like cashflow and profitability. As our business has continued to accelerate, we’ve also made Annie an official Director of the business.
As a business owner, it’s really great to have some external validation, and/or a second opinion on things when it comes to the strategic and day to day decision making, and this is something that Annie does incredibly well.
We have a fantastic accountant who we continue to work with, but the commercial aptitude and strategic business thinking that Annie provides is helping us accelerate our plans.
Having known each other for many years, we weren’t sure how the relationship would pan out, but it has worked well. We have a very honest and open relationship, not to mention the banter.”
“In business, there are good times and bad. Annie has successfully navigated us through both and become an indispensable extension of our team.
We took on Annie during a period of strong growth. I was looking for high level support and in depth analysis that I didn’t have time to address. Once signed, she started with some rigorous house-keeping, ensuring all data was correct and producing detailed management accounts. We then went on to analyse turnover targets, true costs of sale and where we might reduce overheads. Annie saved us a fortune on bank fees.
Coronavirus hit in March 2020. The travel industry was blindsided. Annie responded quickly, clarifying the cash position of the business and how long we’d be able to continue without sales. She set about helping identify where we could make cuts. Our overheads were reduced by 80% within a week, effectively doubling the length of time we could survive without any sales.
Along the way, Annie has assisted with questions relating to HR, bonus structures and other general support. She is attentive, flexible and highly effective. I wouldn’t hesitate in recommending her.”
If you’re turning over £1m-£10m and ready for a finance team that goes beyond the numbers, book a call; no pressure, just a conversation about where your business is today.